Who does not love cupcakes? The demand for cupcakes is sky rocketing in many popular areas in North America. If you have a passion for baking cupcakes and starting a small business of your own, you might be in luck. In this article we will discuss how to start a cupcake business, local market demand analysis and finally the feasibility of the whole idea.
If you are planning to hire a baker for your cupcake business, you can skip this part of the article. But if you bake and want to make your own cupcake, make sure you are really good at it. Practice is a great way to achieve that. You might also want to try to create a cupcake made of unique ingredients just to get a competitive advantage. Most people prefer cupcakes that are baked from scratch, so try to avoid cupcake from ready-mix.
Presentations for both cupcake and the business location have to be eye catchy. Frosting for the cake and decoration needs decent amount of skill level. Therefore, make sure you have those skill sets and proper equipments too.
Special diets cupcakes are hot sell these days. If you are planning to cater all types of customers, it is very important that your cupcake shop offers varieties such as vegan, organic, naturally sweetened, gluten-free cupcakes etc.
Calculating cost for the business is one of the major issues. The cost for production can be broken down as follows:
- Cost of raw ingredients
- Cost of equipments
- Cost of labor/sales associate/bakery helper etc.
The best way to calculate these costs are to make a sample batch of cupcake from scratch and use the estimated labor wages. There are also property costs which should not be included in production cost. After all cost figures, you need to decide markup for cupcake selling price. Normal business uses 25% to 50% markup on any of their finished goods.
Market research is a vital part of the whole business idea. Take a day to make one or two batch of cupcake and take samples to local businesses and consumers to see how they react. These sources will be your main buyers so it only makes sense to get to know them beforehand. While you are there you might want to give them the news of your new cupcake business.
You can also consider participating in local events for both promotion and business development. Attending events like bake sales, craft fairs and firmer markets should be really good for your cupcake business.
Lastly, deliver your cupcake fresh, in time and in good condition.
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